Turn Digital Sovereignty Demand into New Customer Opportunities
Join the AWS Sovereignty Partner Acceleration Programme from TD SYNNEX and build the knowledge, confidence and go-to-market readiness to support customers across public sector and highly regulated industries.
Customers are looking for practical ways to meet evolving requirements around data residency, operational control, resilience and compliance readiness, without limiting innovation. For AWS Partners, this is an opportunity to start new conversations, develop valuable services and strengthen trusted customer relationships.
Why digital sovereignty matters now
Organisations must balance regulatory and workload requirements with the need to modernise, scale and deliver better services. Their sovereignty needs vary by country, sector, data sensitivity and operating model. They need informed partners who can help them evaluate the right controls and cloud options for each workload.
Customer needs
Data residency
Visibility into where data, backups, processing and metadata are located and managed.
Operational control
Clarity over operator access, service responsibilities and control of encryption keys.
Compliance readiness
Evidence, governance and actionable plans that can adapt as requirements evolve.
The partner opportunity
- Create relevant conversations across cloud, security, governance, data protection and managed services.
- Help customers assess current maturity and identify priority workloads, controls and improvement areas.
- Differentiate your practice with an evidence-based approach supported by AWS and TD SYNNEX.
- Prepare for potential demand generation support designed to turn capability into pipeline.
Webinar:
Unlocking the Digital Sovereignty Opportunity for Partners
Discover the market drivers, explore AWS sovereign-by-design capabilities and the AWS European Sovereign Cloud, and learn how the Sovereign Cloud Assessment Tool, Demand Generation Campaign-in-a-Box (CIAB) and potential MDF support can help you take the next steps.
Date and time: Tuesday, 3 November 2026 at 11:00am CET
Duration: 50 minutes
Format: Online
More Choice and Control, Without Compromise
AWS is sovereign by design, helping customers innovate while addressing unique security, regulatory and workload requirements.
Digital sovereignty has been a priority for AWS since its inception. AWS provides technical measures, operational controls and legal protections that give customers control over where they locate data, who can access it and how it is protected. Customers can select the AWS infrastructure and services that best fit their specific requirements.
Sovereign by design
Control data location
Customers choose the AWS Region in which their content is stored and can apply controls that restrict deployment to approved regions.
Restrict access
AWS services and the AWS Nitro System support granular access controls and confidential computing for sensitive workloads.
Encrypt everywhere
Customers can encrypt data in transit, at rest and in memory, with options to manage keys inside or outside AWS.
Build for resilience
AWS Regions use multiple isolated Availability Zones to support continuity, fault tolerance and recovery.
Why AWS?
• More than 300 security, compliance and governance services and features.
• Support for more than 140 security standards and compliance certifications.
• AWS Control Tower provides over 240 controls within its digital sovereignty control group.
• AWS Key Management Service integrates with 110+ AWS services, helping customers encrypt data stores and control access to decryption keys.
The AWS European Sovereign Cloud
The AWS European Sovereign Cloud is designed to complement existing AWS Regions. It will give public sector organisations and customers in highly regulated industries an additional choice for workloads with more stringent data residency and operational autonomy requirements. Features include:
- Infrastructure located within the EU and operated independently from existing AWS Regions.
- Day-to-day operations controlled by EU residents located in the EU and subject to EU law.
- Customer-created metadata, including roles, permissions, resource labels and configurations, all kept within the EU.
- Separate billing and usage metering systems.
- Familiar AWS architecture, APIs, security features and broad cloud capabilities for sensitive workloads.
Accelerate Your Sovereignty Practice with
TD SYNNEX and AWS
Move from market awareness to customer activation through a structured partner journey, practical enablement and go-to-market support.
Why join the programme?
The AWS Sovereignty Partner Acceleration Programme helps you understand the opportunity, assess your current readiness, build relevant expertise and prepare for customer engagement. It is designed for partners that want to develop or expand their public sector and regulated-industry capabilities.
1. Discover
Attend the webinar and understand customer demand, core sovereignty themes and available AWS options.
2. Assess
Use the Sovereign Cloud Assessment Tool to identify opportunities, gaps and priority actions.
3. Enable
Build sales and technical confidence using AWS and TD SYNNEX resources and community support.
4. Activate
Develop customer campaigns through the Demand Generation CIAB and potential MDF support for selected partners.
Available partner support
Expert-led webinar
A focused introduction to the market opportunity, AWS capabilities and the partner programme.
Readiness assessment
A structured way to evaluate opportunity areas and create evidence-based next steps.
European community
Access shared knowledge and resources through the TD SYNNEX European Sovereign Cloud Community.
Demand Generation CIAB
Ready-to-use campaign support to help qualified partners create customer awareness and engagement.
Find out more in our Unlocking the Digital Sovereignty Opportunity webinar.
MDF support for selected partners
Selected partners may be considered for MDF-supported demand generation activities. Eligibility will depend on programme criteria, assessment outcomes, available funding and approval. Completing the assessment or joining the programme does not guarantee MDF.
Build a stronger route to market
- Develop clear customer messaging around data residency, access restriction, resilience and transparency.
- Identify priority sectors, use cases and customer workloads.
- Align AWS cloud choices to each customer’s specific needs.
- Create an actionable demand generation plan with TD SYNNEX support.
Assess Your Readiness. Identify Your Opportunity.
Plan Your Next Move.
Join AWS and TD SYNNEX at our Unlocking the Digital Sovereignty Opportunity webinar to see how changing requirements in public sector and regulated industries are creating new conversations. Learn how the Sovereign Cloud Assessment Tool explores readiness across data residency, operational control, resilience and compliance.
Move from insight to action
Explore a ready-to-execute route to assess demand, shape relevant services and prepare for selected demand generation support. See how the assessment helps identify priorities and guide evidence-led customer conversations by:
- Identifying high-potential customer scenarios
- Revealing gaps and prioritising improvements
- Creating evidence-led customer conversations
- Exploring AWS design, demand generation marketing tools, MDF and programme support
Join us:
Date: Tuesday, 3 November 2026
Time: 11:00 CET
Location: Online
Ready to go further?
Use the Sovereign Cloud Assessment Tool to build a clearer view of digital sovereignty readiness and register your interest in the AWS Sovereignty Partner Acceleration Programme.
The assessment helps turn broad sovereignty questions into practical business insights. Use it to explore how data is handled, who operates and supports cloud services, where operational responsibilities sit, and which governance or resilience areas may need attention.
What the assessment can help you uncover
Customer opportunity
Identify where support is needed – infrastructure, data management, operational autonomy or resilience.
Readiness gaps
Highlight areas for deeper discovery, enablement or improvement rather than relying on assumptions.
Action priorities
Create a clearer starting point for customer planning and future cloud decisions.