In a business landscape defined by rapid technological change, organisations are under constant pressure to innovate, scale and deliver value faster than ever before. Cloud computing has become the backbone of this transformation, enabling flexibility, scalability and cost efficiency. Yet, for IT procurement teams, solution architects, resellers and partners, sourcing the right cloud solutions can be complex, involving multiple vendors, lengthy procurement cycles and fragmented billing processes.
This is where cloud marketplaces are reshaping the game, offering a streamlined, secure and scalable way to acquire the tools and services needed to drive digital transformation. Leading the charge is AWS Marketplace.
What is AWS Marketplace and why does it matter?
AWS Marketplace revolutionises the procurement game by providing a curated digital catalogue of thousands of software listings, data products and professional services, all designed to integrate seamlessly with AWS.
From security to AI, business applications to industry-specific solutions, AWS Marketplace enables enterprises to find, subscribe to, deploy and govern solutions in minutes. Not merely a storefront, AWS Marketplace is a strategic enabler for digital transformation, simplifying procurement and accelerating innovation.
Key benefits of AWS Marketplace
With AWS Marketplace, deployment cycles shrink from weeks to hours, thanks to pre-configured software that’s ready to launch instantly, automated provisioning via CloudFormation templates and seamless AWS integration. This speed empowers organisations to respond quickly to market demands.
Cost savings can also be made, as AWS Marketplace helps optimise budgets with no upfront licensing costs, pay-as-you-go pricing and consolidated billing to reduce administrative overheads.
Procurement teams using AWS Marketplace find an easier buying process, benefitting from a centralised, vetted catalogue, standardised contracts and terms, and the ability to integrate with existing procurement workflows. Self-service purchases mean instant access.
AWS Marketplace offers elastic billing that scales with usage, based on demand so that expenses can be aligned with project timelines and long-term commitments can be avoided for short-term needs. This flexibility is particularly valuable for seasonal workloads or pilot projects.
Flexible purchasing options include Marketplace Private Offers (MPPOs) for bespoke pricing and terms and Channel Partner Private Offers (CPPOs) to bundle software with professional services.
Market trends driving AWS Marketplace adoption
Explosive cloud growth: The global hyperscaler market is valued at £190 billion today and is expected to surpass £240 billion next year, reaching £1.7 trillion by 2030. AWS leads the market, followed by Microsoft Azure and Google Cloud.
SaaS dominance: Software-as-a-Service (SaaS) is now the preferred software delivery model, with AWS Marketplace hosting thousands of SaaS offerings for rapid deployment and flexible licensing.
Multi-cloud strategies: Enterprises are increasingly adopting multi-cloud approaches to avoid vendor lock-in. AWS Marketplace supports hybrid and multi-cloud environments, ensuring interoperability.
How TD SYNNEX delivers value
At TD SYNNEX, we help partners and customers unlock AWS Marketplace’s full potential by guiding procurement teams through solution selection and optimising cloud spend with tailored billing strategies. Deployment is accelerated thanks to technical enablement and the leveraging of private offers to maximise flexibility.
Our mission is to make AWS Marketplace not just a procurement tool, but a strategic driver of digital transformation.
If you’re ready to simplify your cloud procurement and accelerate innovation, why not get started with TD SYNNEX today?
