Services and enablement are key to transforming products into business outcomes
Artwork for podcast The ITPro Podcast
The Trillion-Dollar Services Opportunity.
Episode 328 • 5th November 2025 • The ITPro Podcast • ITPro
00:00:00 – 00:23:27
Shownotes
The global services market is expected to grow at 8% compound annual growth between now and 2028, representing a $1.7 trillion opportunity.
But partners looking to seize on this opportunity face a slew of challenges. Establishing a services offering for customers demanding the scale of the cloud and complex technologies like AI is difficult without the right service provider, for example.
Whether you’re already offering cutting edge IT services or just scaling within your region, it’s a huge benefit to get a helping hand with pre-sales, managed services, and ongoing support.
What does this look like in practice, and who can partners turn to? In this special edition of the ITPro Podcast, in association with TD Synnex, Jane and Rory speak to Stephen Ennis, VP of Technology Acceleration at TD Synnex.
The global services market is expected to grow at 8% compound annual growth between now and 2028, representing a $1.7 trillion opportunity.
But partners looking to seize on this opportunity face a slew of challenges. Establishing a services offering for customers demanding the scale of the cloud and complex technologies like AI is difficult without the right service provider, for example.
Whether you’re already offering cutting edge IT services or just scaling within your region, it’s a huge benefit to get a helping hand with pre-sales, managed services, and ongoing support.
What does this look like in practice, and who can partners turn to? In this special edition of the ITPro Podcast, in association with TD SYNNEX, Jane and Rory speak to Stephen Ennis, VP of Technology Acceleration at TD SYNNEX.
Highlights
«Customers have moved very quickly from wanting to buy point products, to wanting to buy solutions and those solutions delivering a business outcome. And if you think about how you deliver a business outcome, yes, you need some products and some technology but the secret sauce that turns a product into a solution is the services, the skills, the enablement, the know-how that turns a product into a solution that delivers that business outcome.”
“We also believe very strongly that a successful project or a successful deployment requires the customer to have the right level of skills to be able to take ownership of that solution. So building skills analysis and skills deployment into the customer, that means technical training, hands-on training. We deliver a lot of technical training – in fact in a typical year we would do about 25,000 demand days of training, technical training, which is quite significant and important. So all that happens before a solution is deployed.”
“So as well as looking at the price, the availability, and the speed we also provide carbon footprint, power consumption, key metrics to help them make informed decisions. And I think that’s important, that we’re empowering partners to make the decision that they want to make and that’s about the products that are entering into the cycle.”
