Virtualisation has moved beyond simple IT optimisation. In 2026, it is a strategic driver for business growth.
Rising infrastructure and licensing costs, increasing application density, limited IT resources and sustainability requirements are pushing organisations to rethink long-standing technology choices.
The market is evolving rapidly, with virtualisation continuing to deliver measurable results, reducing hardware requirements by as much as 10:1 and significantly lowering power, cooling and storage requirements. Unsurprisingly, the global virtualisation software market is projected to increase by 16.45% to $125 Billion in 2033*, with application virtualisation adoption expected to have grown by up to 56% in 2025.
A growing opportunity for partners
This shift creates a strong market opportunity. Customers are actively seeking solutions that offer cost control, flexibility and freedom of choice, without disruptive rip-and-replace migrations. Virtualisation modernisation has become a priority discussion.
Why HPE and Intel Stand Out
HPE offers one of the most comprehensive virtualisation solutions, combining hardware, software and services.
With Intel® Xeon® 6 processors on HPE ProLiant Gen12 servers, customers can achieve:
- Up to 2x VM density
- Up to 10:1 server consolidation
- 2.4x higher virtualisation scores
- 3.3x MS SQL and 2.6x Oracle DB performance
- Zero downtime migration during refresh cycles
HPE Morpheus VM Essentials simplifies management across VMware and KVM environments, offering per-socket pricing and delivering up to 90% licensing savings, starting at around $600 per socket per year.
End-to-End Confidence with HPE Services and TD SYNNEX
HPE backs its technology with enterprise-grade services, including 24x7x365 support, delivery in over 150 countries, and more than 15,000 professionals for assessment, migration and ongoing operations.
TD SYNNEX supports partners with demo environments, sales and technical enablement and free training via TD SYNNEX Channel Academy, enabling them to quickly build skills and accelerate opportunities.
The Time to Act is Now
With changes in the virtualisation market, including licensing shifts from major vendors, organisations cannot afford to wait. Modernising with HPE and Intel delivers performance gains, cost savings and flexibility without disruptive migrations.
Discover how HPE ProLiant Gen12 servers with Intel® Xeon® 6 can transform your virtualisation strategy.
