Public Cloud
How far can your Cloud business reach?
EMEA Public Cloud Opportunity
$229 billion in 2025
$452 billion by 2029
CAGR of 19%
Worldwide Software and Public Cloud Services Spending Guide, IDC, 1st August 2025
AI is the growth engine
AI workloads are driving demand for cloud infrastructure, platforms, security and data services across every industry and customer segment.
Multi-Cloud is the new normal
Organisations increasingly require expertise across all hyperscalers, while balancing sovereignty and compliance requirements.
Partner Opportunity Expands
Cloud complexity is shifting customer demand towards lifecycle services, FinOps, security, migration and AI enablement.
Cloud remains one of the fastest-growing technology markets in EMEA, driven by AI adoption, application modernisation, and increasing demand for digital sovereignty.
As organisations shift from migration to AI-powered transformation, Cloud is becoming the foundation for innovation, resilience, and business growth.
Expand beyond the Cloud with TD SYNNEX: Unlock new growth opportunities by turning cloud, security, data, AI, and marketplaces into measurable customer outcomes.
Making IT Personal: A Cloud Approach Built Around You
Everything TD SYNNEX delivers is underpinned by a single philosophy – Making IT Personal.
This means – our joint successes are:
- Built on relationships – long-term partner success, not only transactions
- Designed around your business – tailored to your business model, requirements and maturity
- Focused on Partner First – your growth drives everything we do
- Shaped by your feedback – continuously evolving to meet your needs
- Leveraging global scale, local expertise – consistency and best-in-class across Europe with in-market proximity
Be a Partner of the Future
As customer needs evolve and technology ecosystems become more interconnected, the most successful partners are expanding their capabilities to create greater value and differentiation:
From On-Prem
Cloud
AI
Agentic AI
Business transformation
Customers today are looking for strategic guidance rather than standalone technologies, the ability to connect these capabilities into a seamless journey: from modernisation to AI-driven transformation, becomes a powerful differentiator.
TD SYNNEX, positioned at the heart of the technology ecosystem is the aggregator bringing this together for you. Connecting technology, expertise, services and eco-systems to accelerate growth and customer success.
Expand Beyond Cloud: Our Core Pillars
Multicloud and Beyond
- Hyperscalers: AWS, Google & Microsoft
- Multi-Cloud
- ISV Marketplaces
- Sovereign Cloud
More than a Marketplace
- Extend your reach and offer more with StreamOne® and hyperscaler marketplaces
- A comprehensive cloud commerce and management platform
- Simplifies multi-cloud provisioning, automates subscription billing
- Empowers partners to scale their services through custom white-label storefronts and intelligent, data-driven insights
- Access even more products with hyperscaler marketplace syndication
Upskilling
- Role-based certified academy trainings
- Cloud Practise builder
- Hands-on Cloud, Security, Data & AI labs
Grow Faster and Profitably
- Marketing campaigns, personalised, data driven and digital
- Destination AI programme
- Vendor programme support and management
- Say yes to more opportunities through flexible financing offers
Professional Services
- XaaS –anything as as professional or managed Service offers:
- Consulting & pre-sales assessments
- Migrations & Modernisation
- Post-sales support & lifecycle management.
- FinOps & GreenOps
- Third-party and partner-to-partner offers
- Extensive technical support through our Centre of Excellence team of certified architects
We support You as You Evolve
We recognise that no two partners are the same. That’s why we:
- Meet you where you are in your cloud journey
- Provide customised engagement aligned to your growth stage
- Deliver a consistent experience across European markets
Cloud success today is not just about access to technology—it’s about capability, orchestration, and execution.
TD SYNNEX brings it all together to help you:
- Navigate complexity with confidence
- Build high-value, services-led cloud practices
- Unlock new revenue streams in AI, security, and data
- Scale efficiently with the right tools, programmes, services and ecosystem
“Working with TD SYNNEX allows us to streamline our cloud procurement processes and access a broader ecosystem of AWS competency and program enablement.”
“Working with TD SYNNEX enables nTrust to accelerate cloud adoption for our customers with confidence.”
“TD SYNNEX has proven to be more than a distributor; they are a trusted growth partner who actively supports us in scaling our AWS business and delivering greater value to our customers.”
