One HP for SMB
Start with the problem.
Sell the whole solution.
One HP for SMB
Start with the problem.
Sell the whole solution.
What One HP does for your business
End‑to‑End Solutions
Better-connected solutions and devices, services, and software to adapt faster to changing partner and customer needs.
Spend less time sourcing
One vendor, one set of specs, one place to go when something needs answering. Less admin between the conversation and the order.
Build revenue that repeats
Solutions you can reuse across customers, plus services and support that keep the relationship going long after the hardware lands. Proven experience to help partners navigate volatility and uncertainty.
- Every customer trigger is a chance to lead a better conversation.
- A device refresh. A security concern. A hybrid work challenge. Growth. AI readiness.
- Start with what your customer is facing, then build the right One HP set-up around it: devices, displays, collaboration, print, security and support, all connected through one portfolio.
That means a clearer recommendation for them, and a simpler, stronger sale for you.
Hybrid work needs hybrid systems
Work now happens everywhere, and no single set-up fits everyone.
People move between the home office, corporate office, on the road and everywhere in between: a café, a client site, a shared desk, often all in the same week. What they need from their tech changes as they go. A device that is right at a desk is not always right on a train. And the person in the next role needs something different again.
That is the opportunity. Whatever the industry, your customers are trying to match their technology to the way their people really work, and they are looking for a partner to help them get it right.
Hybrid systems make that possible when they are:
- Flexible — they work across any space and device, wherever users are.
- Consistent — a familiar experience at a desk, at home or out and about.
- Personalised — built around a user’s role and how they work, not a fixed template.
And hybrid is only one of the shifts driving these conversations. Ageing devices and the move to Windows 11, rising security worries, fast growth, and the arrival of AI are all reasons your customers are ready to act now. The rest of this page starts from those triggers, and shows how One HP helps you answer each one.
Where is your customer right now?
Start with the change they are facing. Each one leads to the workstyles it affects, the right One HP set-up, and a simple way to package and sell it.
Device refresh
Ageing PCs and the Windows 11 deadline are forcing a decision.
Security concern
Smaller teams, bigger threats. Build protection in, not on top.
Hybrid work
Work happens everywhere. The experience should too.
Business growth
New people, new sites, new demands.
AI readiness
Teams want AI. Their devices need to be ready.
Not sure where to start? Device refresh is the most common way in.
Make the refresh count.
The customer’s PCs are getting old, and the move to Windows 11 has turned “we’ll sort it later” into a deadline. Machines are slower, support tickets are creeping up, and the people who just need technology that works are losing time to kit that no longer keeps up.
Signs to spot
- A fleet three years old or more, with support tickets rising.
- Gaps in Windows 11 readiness across the estate.
- Everyday roles held back by slow, ageing devices.
What good looks like
A planned, funded refresh that lifts performance and security in one move, instead of replacing machines one broken laptop at a time.
The One HP set-up
Modern HP EliteBooks, each with a docked monitor, a comfortable headset and HP Wolf Security built in, supported for the long run. One decision covers the device, the protection and the support.
Who feels it most
The broad middle of the workforce: Frontline Pros, Office Independents, Support Pros and Office Collaborators. Together they are well over half of a typical company, and they feel every second lost to ageing kit.
Say to your customer
“Your PCs are due for renewal and Windows 11 has set the deadline. Let’s make the refresh count, with faster, more secure machines that are supported for the long run.”
Why it works for you
One refresh conversation becomes a full set-up sale: devices, monitors, security and support, quoted together.
Make security the default.
Threats keep rising, and smaller teams feel exposed with little dedicated cover. One incident can stop a business, and more customers are being asked by clients and insurers what protection they have in place.
Signs to spot
- No dedicated IT security, or a very stretched team.
- People working remotely and logging in from anywhere.
- A recent scare, or pressure to prove protection is in place.
What good looks like
Protection built into the device and the way people work, so security is the default rather than a separate project no one has time for.
The One HP set-up
HP Wolf Security is built into HP business devices as standard: hardware-enforced, always-on protection that defends data and devices without relying on the user to do the right thing. One common standard across the whole fleet, with secure collaboration through Poly and services to keep it current.
Who feels it most
Remote Collaborators, who need confidentiality and control from anywhere, and Modern Leaders, who are high-value targets and set the tone for the whole business.
Say to your customer
“You don’t need a big security team to be well protected. Let’s make protection part of the device itself, so your people are covered wherever they work.”
Why it works for you
Security is the door-opener that pulls PCs, collaboration and services through on a single order.
Give every workstyle the same standard.
Work now happens everywhere: home, office, on the road and in between. What people need from their tech changes as they go, and the experience is not always consistent. Hybrid work lives or dies on the quality of the call, and it shows when the audio is muffled or the picture is poor.
Signs to spot
- A new or changing hybrid policy.
- Patchy meeting kit and complaints about call quality.
- People buying their own accessories to fill the gaps.
What good looks like
The same secure, professional experience wherever someone works, so it hardly matters who is in the room and who is dialling in.
The One HP set-up
An HP EliteBook with Poly collaboration — headset, webcam and clear audio — plus a dock and monitor at base and a portable monitor for the road. HP builds intelligence into the call with HP Presence, Dynamic Voice Leveling and AI Noise Reduction, so calls feel natural wherever people are.
Who feels it most
Office Collaborators who live in meetings, Remote Collaborators working from home, and Road Warriors rarely at a desk.
Say to your customer
“Your team works everywhere, so let’s give them one standard that works everywhere too: professional on every call, and secure in every location.”
Why it works for you
One hybrid standard means a multi-device deal — laptop, headset, dock and monitor — not a single laptop.
Kit every new hire the same way.
The customer is growing, with new hires, new teams, maybe a new location, and onboarding is getting messy. New starters wait on kit, and every setup is slightly different. Many of these are the hands-on roles that keep things running and simply need technology that works.
Signs to spot
- Active hiring or a new site opening.
- New starters waiting on equipment, or a different setup each time.
- Print and supplies being sorted ad hoc.
What good looks like
A repeatable new-starter and new-site kit that scales cleanly, so growth does not create a backlog of IT jobs.
The One HP set-up
A standardised set-up built around the frontline and back-office roles: an HP EliteBook with a docked monitor, headset and HP Wolf Security, with print close at hand for the roles that still rely on it. Same kit, every time, easy to quote and repeat.
Who feels it most
Frontline Pros across sites, Office Independents at their desks, and Support Pros on calls all day, almost a third of a typical workforce.
Say to your customer
“You’re growing fast. Let’s agree one standard kit for every new hire and every new site, so onboarding is quick and consistent.”
Why it works for you
A repeatable kit turns every new hire and location into a predictable, recurring order.
Get devices ready for what's next.
Teams want the benefits of AI and more demanding software, and the people who would gain the most are often the ones already hitting performance limits. For specialists, performance is not a nice-to-have; it is the difference between work that flows and work that stalls.
Signs to spot
- Interest in AI-capable PCs and new ways of working.
- Heavier workloads and people waiting on their machines.
- Creative and technical teams asking for more power.
What good looks like
Devices and displays with the performance headroom for modern, AI-assisted work, so the business can adopt at its own pace without hardware getting in the way.
The One HP set-up
High-performance HP ZBook workstations and advanced displays, from ultrawide to colour-accurate 4K, with performance you can dial up when it is needed, HP Wolf Security built in, and services to match.
Who feels it most
Tech Experts and Creative Experts, who push their technology hardest, and Modern Leaders, who often lead adoption.
Say to your customer
“AI is changing how your teams work. Let’s make sure their devices are ready for it, starting with the people who will feel the difference first.”
Why it works for you
Performance conversations justify premium devices and displays, and open the door to a wider refresh.
Meet the personas
Nine workstyles, one portfolio to match them all.
These personas come from HP’s research into how people really work: more than 8,000 employees, across eight markets, built up over ten years. Together they cover all the workstyles you’ll find in a typical organisation.
The headline? One size doesn’t fit all. Get the technology right for each workstyle and people work better, which gives your customers another reason to choose you.
Frontline and back-office workstyles
The people keeping things running, who just need technology that works.
Frontline Pros, Office Independents and Support Pros make up almost a third of the workforce. They work on factory floors and shop floors, at support desks and in back offices, handling customers, paperwork and day-to-day admin. They’re not choosing their own equipment, and they don’t want to think about it. It just needs to be easy to use, dependable and secure.
That’s the pitch to your customers: get these roles right and a big slice of their workforce stays productive, with fewer IT headaches.
- Frontline Pros — on their feet across sites, so simple, rugged devices and clear audio matter most.
- Office Independents — desk-based and focused, wanting proven, user-friendly tools and a quality screen.
- Support Pros — office-based and on calls all day, needing easy collaboration and built-in data security.
Kit these roles with an HP EliteBook, a docked monitor, a comfortable headset and HP Wolf Security, and keep print close at hand for the paperwork they still handle.
Persona
Home & Office
Mobile
HP EliteBook 6
HP Series 3 Pro Monitor
HP USB-C Dock G6
HP Backlit Wired Keyboard
HP Bluetooth Mouse
Poly
HP Webcam
HP EliteBook 6
HP USB-C 65W Laptop Charger
HP Laptop Bag
Poly
HP EliteBook 6
HP Series 3 Pro Monitor
HP USB-C Dock G6
HP Mouse and Keyboard Combo
Poly
HP Webcam
HP EliteBook 6
HP USB-C 65W Laptop Charger
HP Laptop Bag
HP EliteBook 6
HP Series 5 Pro Monitor
HP USB-C Dock G6
HP Mouse and Keyboard Combo
Poly
HP Webcam
HP EliteBook 6
HP USB-C 65W Laptop Charger
HP Laptop Bag
Knowledge workers, office-based
The biggest single group in most companies, and the office’s natural team players.
Making up more than a quarter of the workforce, Office Collaborators spend most of their week in the office, moving between their desk and meeting rooms. They write, manage people, handle admin and collaborate almost constantly, often switching tasks and spaces in a single morning. They want technology that keeps up, looks professional and leaves them in control of a busy day.
For your customers, this is the persona that touches almost everything. Get their set-up right and see productivity and morale increase.
- Efficiency — kit that keeps pace with back-to-back meetings and demanding work.
- A professional image — devices that look and sound the part on every call.
- Reliability — dependable technology they can count on to stay in control.
For this group, pair an HP EliteBook 8 with a wide conferencing monitor, a webcam and a headset, so every call looks and sounds professional.
Persona
Home & Office
Mobile
HP EliteBook 8
HP Series 5 Pro Conferencing Monitor
HP Thunderbolt 100W G6 Dock
HP Mouse and Keyboard Combo
Poly
HP Webcam
HP EliteBook 8
HP USB-C Multiport Hub
HP Bluetooth Mouse
HP USB-C 65W Laptop Charger
HP Laptop Bag
Knowledge workers, beyond the office
Traditional office work, done from home and on the move.
Not every knowledge worker sits at a desk in head office. Remote Collaborators work mostly from home; Road Warriors spend their week with customers and on the road. Both stay in near-constant contact with colleagues and clients, and both need technology they can trust to keep them productive and professional wherever they are, without weighing them down.
For your customers, these are the people who keep things moving when the office is half empty. Get their equipment right and they stay productive away from base, with their data securely alongside them.
- Remote Collaborators — home-based knowledge workers who need confidentiality, control and easy collaboration from anywhere.
- Road Warriors — customer-facing and rarely at a desk, needing portability, long battery life and dependable connectivity.
Split the kit by where the work happens: a desk with dual monitors and a dock at home for Remote Collaborators, and a travel-light set-up with a portable monitor and fast charger for Road Warriors.
Persona
Home & Office
Mobile
HP EliteBook 8
Dual monitors: HP Series 5 Pro
HP Thunderbolt 100W G6 Dock
HP Mouse and Keyboard Combo
Poly
HP Webcam
HP EliteBook 8
HP USB-C Multiport Hub
HP Wireless Mouse
HP USB-C 65W Laptop Charger
HP Laptop Bag
HP EliteBook X Flip
Dual monitor: HP Series 5 Pro
HP Thunderbolt 100W G6 Dock
HP Wireless Keyboard
HP Wireless Mouse
Poly
HP Webcam
HP EliteBook X Flip
HP Series 5 Pro Portable Monitor
HP 4K USB-C Multiport Hub
HP 65W GaN USB-C Laptop Charger
HP Laptop Backpack
Poly
Modern leaders
They’re senior, mobile and they choose their own devices.
Modern Leaders are hands-on senior professionals, setting strategy, leading teams and making decisions on the move. They split their time between the office, home and travel, and they’re tech-savvy enough to pick their own devices. What they choose says something about them, so it has to look and sound as good as it performs.
Here’s why they matter. Modern Leaders choosing their own devices often sway what the people around them get too. Help your customers get this persona right and you open the door to premium sales, plus the wider fleet decisions that tend to follow.
- Premium and stylish — equipment that looks and sounds the part and fits how they present themselves.
- Mobile by default — light, capable devices that keep up across office, home and travel.
- High performance — the speed to handle demanding work without slowing down.
Give them a premium HP EliteBook Ultra with a large conferencing monitor at the desk, plus a portable monitor and wireless earbuds for leading on the move.
Persona
Home & Office
Mobile
HP EliteBook Ultra
HP Series 5 Pro Conferencing Monitor
HP Thunderbolt 100W G6 Dock
HP Multi-Device Dual-Mode Keyboard
HP Ultra-Fast Scroll Wireless Mouse
Poly
HP Webcam
HP EliteBook Ultra
HP Series 5 Pro Portable Monitor
HP Rechargeable Multi-Device Mouse
HP USB-C 65W Laptop Charger
HP Laptop Bag
Poly
Specialists
The people who push their technology hardest.
Specialists do the most demanding work in any company. Tech Experts build software and crunch large, complex datasets. Creative Experts design, edit video and work with high-resolution files all day. For both, performance isn’t a nice-to-have; it’s the difference between work that flows and work that stalls.
That makes them a clear opportunity for your customers. These roles justify premium, high-performance equipment, and they feel every second saved. Slow technology costs real productivity, so the value case almost makes itself.
- Tech Experts — developers, engineers and data analysts who need serious performance for demanding data-heavy work.
- Creative Experts — product designers and video editors who need colour-accurate displays and the performance to handle large files.
Match the workload: an HP ZBook mobile workstation with an ultrawide display for Tech Experts, and a colour-accurate 4K display for Creative Experts.
Persona
Home & Office
Mobile
HP ZBook 8
HP Series 7 Pro
HP Thunderbolt 100W G6 Dock
HP Multi-Device Rechargeable Wireless Keyboard
HP Ultra-Fast Scroll Wireless Mouse
Poly
HP Webcam
HP ZBook 8
HP USB-C Multiport Hub
HP 65W GaN USB-C Laptop Charger
HP Laptop Backpack
HP ZBook Ultra
Dual monitors: HP Series 7 Pro Conferencing Monitor, HP Series 7 Pro 4K Thunderbolt 4 Monitor
HP Thunderbolt Ultra 280W G6 Dock
HP Multi-Device Rechargeable Wireless Keyboard
HP Ultra-Fast Scroll Wireless Mouse
Poly
HP Webcam
HP ZBook Ultra
HP USB-C Multiport Hub
HP Rechargeable Multi-Device Mouse
HP 65W GaN USB-C Laptop Charger
HP Laptop Bag
Poly
The One HP portfolio at a glance
Everything you need for every workstyle, from one provider.
The personas show what each kind of worker needs. One HP is how your customers deliver it: a single, connected portfolio that covers the whole set-up, from laptops and headsets to screens and support.
No more assembling equipment from different vendors and hoping it all works. With One HP, it’s built to fit together from the start.
- Compute — laptops, desktops and mobile workstations for every workstyle.
- Displays — everyday monitors through to colour-accurate 4K and ultrawides.
- Poly collaboration — headsets, webcams, speakerphones and conferencing kit.
- Accessories — docks, keyboards, mice, chargers and bags to finish the set-up.
- Print — dependable printing for the many roles that still rely on it.
- Security and support — HP Wolf Security built in, warranty and services to match.
When to use it
Reach for the whole-portfolio view when a customer is only thinking about one product, and you want to show them the complete set-up they could buy in one place.
Why one portfolio works harder
For your customers, a connected portfolio means equipment that’s designed to work together: one security standard across every device, and a single warranty and support story to manage, not a patchwork of vendors to chase when something goes wrong.
For you, it’s a simpler, bigger sale. Match a whole set-up to a persona in one go, cross-sell naturally across compute, displays, collaboration and accessories, and build each deal around one portfolio you can stand behind.
One portfolio, one partner, one simpler sell. Source all of it through TD SYNNEX, with our experts to support every sale.
Collaboration and communication
Hybrid work lives or dies on the quality of the call.
However your customers’ people work, they spend their days connecting: video calls, voice calls, in-person meetings and everything in between. When the audio’s muffled or the picture’s poor, collaboration suffers, and so does the work. Get it right and it hardly matters who’s in the room and who’s dialling in.
That’s what Poly, HP’s collaboration range, is built for: clear, confident communication for every workstyle.
One range, every way people connect
- Headsets — simple, rugged audio for Frontline Pros through to premium earbuds for Modern Leaders.
- Webcams — sharp, well-lit video for the collaborators and remote workers who live on calls.
- Speakerphones and conference phones — clear room audio for office teams in huddles and meeting rooms.
- Desk and DECT phones — dependable fixed-line and wireless voice, whatever the workstyle.
The technology behind a better call
- HP Presence — helps people look their best, even in low light.
- HP Dynamic Voice Leveling — balances voices so everyone comes through clearly.
- HP AI Noise Reduction — filters out background noise to cut distractions.
- Auto-framing cameras — keep people centred and in shot, even if they move.
When to use it
Add Poly the moment you spot a hybrid team, poor call quality, or a customer who lives in meetings. It’s the easiest add to almost any deal.
As a TD SYNNEX partner, you have access to the full Poly range, and our specialist team to help match the right solution to each scenario.As a TD SYNNEX partner, you have access to the full Poly range, and our specialist team to help match the right solution to each scenario.
Productivity and performance
The difference between working and waiting.
Once the laptop’s chosen, what surrounds it decides how the day actually runs. The right dock turns a laptop into a full workstation in seconds. The right keyboard and mouse make the hours comfortable. The right charger and bag mean no one’s tied to a desk. Small things alone, but together, the difference between flowing work and growing frustration.
One HP brings the whole range into a single, connected solution, with each device working in harmony with the next.
Everything around the laptop
- Docks — everyday hubs for office roles, Thunderbolt docks for demanding work.
- Keyboards and mice — quiet, comfortable combos for desk-based and mobile work.
- Chargers — compact and fast GaN charging that travels easily with Road Warriors.
- Bags and backpacks — slim cases for the office, rugged backpacks for the road.
Performance that keeps up
- EliteBook — secure, manageable laptops for the broad middle of the workforce.
- ZBook — mobile workstation performance for Tech and Creative Experts.
- Smart Sense and System Control — dial down for quiet or up for full power.
When to use it
Add accessories the moment a laptop is agreed. One device opens the door to a dock, a second screen, a keyboard, a charger and a bag, so never quote the laptop alone.
Performance is also where rightsizing pays off, matching real capability to each role, so your customers never over-buy or leave people waiting. As a TD SYNNEX partner, you have access to the full One HP range, and our specialist team to help build it out.
Display and print
Two things people rely on every day: screens and paper.
The right screen for the work
Most people spend their days in front of a screen, so the right one makes a real difference: more room to work, less eye strain, sharper detail. And needs vary as much as the people.
One HP covers the full range:
- Everyday monitors — sharp, comfortable FHD and QHD screens for office and support roles.
Conferencing monitors — built-in camera and audio for Office Collaborators who live on calls. - Portable monitors — a second screen that travels with Road Warriors and hybrid workers.
- 4K and ultrawides — colour-accurate detail and extra space for Tech and Creative Experts.
Many roles also work best with two screens, an easy, valuable addition to any desk-based set-up.
Print that’s still part of the job
For all the talk of paperless offices, print hasn’t gone away. Several roles still print regularly — Frontline Pros, Office Independents and Support Pros among them — whether for records, compliance, or simply the way a team prefers to work.
HP’s print range gives your customers dependable, secure printing for the people and places that depend on it, rounding out the set-up rather than leaving a gap for another vendor to fill.
When to use it
Lead with screens for anyone working across displays all day, and add print for the roles that still rely on it, so no gap is left for another vendor to fill.
As a TD SYNNEX partner, you have access to HP’s full display and print range, and our specialist team to help match the right device to each workstyle.
Protect, extend and support
Great technology is only as good as what stands behind it.
Choosing the right devices for each workstyle is half the job. Keeping them secure, running and supported is the rest, and it’s where a single, connected portfolio really proves its worth. One HP covers the life of every device, from purchase to replacement.
Protect every device
Security shouldn’t be an afterthought. HP Wolf Security is built into HP business devices as standard. It’s hardware-enforced, always-on protection that defends your customers’ data and devices without relying on the user to do the right thing. One common standard across the whole fleet. Simple.
Extend the life of the fleet
Not every customer is ready to refresh on schedule. Post-warranty support helps keep existing PCs running well and gives IT more time to plan the next refresh, stretching technology investments and easing budget pressure, with hardware support that carries on beyond the standard warranty.
Support that keeps business moving
When something does go wrong, it’s fixed properly, with repairs performed by HP experts, so devices are back in action with minimal disruption. Fewer productivity hits for your customers, less firefighting for their IT teams.
When to use it
Lead with this when a customer worries about security, or isn’t ready to refresh on schedule. It turns a hardware deal into a longer relationship built on protection and support.
One HP. Every workstyle. Everywhere work happens.
The right technology for every workstyle, from one connected portfolio.
People now work everywhere, in lots of different ways. One HP meets that head-on, matching the right devices, displays, collaboration and support to every workstyle in your customers’ businesses, all from a single portfolio that’s built to work together.
That’s the simpler sell: one provider, one standard, one set-up you can stand behind.
Where to start
Start with a trigger
match the customer’s situation to the right One HP set-up.
Explore the portfolio
from PCs and displays to accessories and support.
Talk it through
get help selecting and packaging the right solution for any customer.
As a TD SYNNEX partner, you have access to the full One HP portfolio and our specialist team behind you, from first recommendation to ongoing support.