Just selling AI isn’t enough
Sven Berckmoes, Solutions & Alliances Lead, TD SYNNEX Maverick Every major technology shift creates new opportunities for the channel and AI is no exception. Over the past year, we’ve seen an explosion of interest in AI solutions, from productivity assistants and intelligent collaboration tools to AI-powered meeting experiences and automation. Customers are investing, vendors are […]
AI isn’t an IT project, it’s a culture change.
One of the biggest mistakes organisations make with AI is treating it like any other IT deployment. It’s an understandable assumption. New technology arrives, licences are assigned, training is delivered and success is measured by how many people are using it. That approach has worked for countless software roll outs over the years but AI […]
Digital signage stopped being AV a while ago
Adrià Sánchez Asensio, Business Manager Signage & Audio, TD SYNNEX Maverick Europe The digital signage conversation still spends a lot of time around screens. Brightness, resolution, LED, LCD, media players, e-paper. The hardware discussion is still very visible, and to a certain extent, it always will be. Displays are the part that people physically see. […]
Why audio is becoming the foundation of the AI-powered meeting room
Sven Berckmoes, Solutions and Alliances Lead, TD SYNNEX Maverick Every AI meeting assistant promises better summaries, smarter action items and searchable conversations. But none of those things start with AI, they start with audio. As AI becomes embedded into every collaboration platform, the quality of what enters a meeting room is becoming just as important […]
Who owns AI?
Sven Berckmoes, Solutions & Alliances Lead, TD SYNNEX Maverick Over the past year, I’ve had countless conversations with partners about AI. They almost always begin in the same place: how do we help customers adopt it, which solutions should we be leading with, and where are the commercial opportunities? Increasingly, though, those conversations are ending […]
Using AI in workplace technology? Article 50 matters to you from 2nd August.
Before the word “regulation” sends you straight off this article, here’s the key thing to know: Article 50 isn’t designed to stop innovation. It’s simply about transparency and making sure people know when they’re interacting with AI. Artificial intelligence is now an integral part of the modern workplace and a major area of consideration for […]
TD SYNNEX Maverick and Ribbon Communications Extend Distribution Agreement to Power Cloud Communications Across EMEA
BARCELONA, Spain, 25th June 2026 – TD SYNNEX (NYSE: SNX) Maverick has announced a new pan-European partnership with Ribbon Communications (NASDAQ: RBBN), a leading provider of real-time communications and cloud networking technologies. The agreement builds on a long-standing relationship in North America, extending the collaboration into EMEA to address the growing global demand from partners […]
Microsoft is building an AI orchestrated workplace
Sven Berckmoes, Solution & Alliances Lead Europe, TD SYNNEX Maverick Keeping up with Microsoft’s AI announcements lately can feel like trying to board a moving train. Every few weeks there is another major development around Copilot, AI agents, workplace automation, Teams Rooms or intelligent workflows, and while many of these updates look incremental on their […]
The future of digital signage will be managed, not installed
Joan Aixa, Senior European Business Director, TD SYNNEX Maverick Europe At this year’s Digital Signage Summit Europe in Munich, I joined a panel discussion about what it really takes to deliver digital signage today. We spoke about logistics, security, content, managed services and the many challenges behind modern deployments. For me, one point was very […]
5 things everyone was talking about at DSS Europe 2026
Adrià Sánchez Asensio, Business Manager Signage & Audio, TD SYNNEX Maverick Europe Digital Signage Summit Europe returned to Munich last week and, once again, confirmed why it remains one of the defining events in the AV and digital signage calendar. This year’s theme, Next Generation Signage, ran through almost every keynote, panel discussion and technology […]