AI PCs: The Next Big Opportunity for the Channel

AI PCs (AIPCs) are emerging as a transformative force across industries, offering a major opportunity for the channel—arguably the biggest since the pandemic. With the global AI market exceeding $530 billion, organisations are increasing investment, and AIPCs are at the heart of this shift.

These devices enable users to work faster, smarter, and more creatively—leveraging features like real-time translation, advanced graphics rendering, and predictive typing. In sectors such as finance and healthcare, AIPCs support powerful use cases like predictive analytics, risk assessment, AI-driven diagnostics, and personalised medicine.

For the channel, AIPCs offer more than just hardware—they are part of a comprehensive AI solution. Success requires a consultative approach that includes:

• Software: AI development tools, productivity suites, and industry-specific applications.
• Hardware: High-resolution monitors, external GPUs, and advanced input devices.
• Services: Training, support, and cloud-based solutions for AI workloads.

AIPCs also drive higher average selling prices, cross-sell and upsell opportunities, and long-term efficiency gains for customers. Through programmes like TD SYNNEX’s Destination AI, partners are supported with enablement, awareness, and post-sale guidance—empowering them to stay competitive in a fast-moving market.