Zoom, Microsoft, Five9: Leading the AI Comms-petition

The message across the industry is now crystal clear: AI isn’t coming. It’s already running the show. The focus has shifted from ‘what could be’ to ‘what’s happening now’. Real-world adoption strategies are front and centre, with security, compliance, and vertical use cases taking top billing. Nowhere is this shift more apparent than in the bold, AI-forward moves made by Zoom, Microsoft, and Five9. Zoom’s Tailored AI Tools and Vertical Integration Zoom’s AI Companion is no longer a feature, it’s the foundation. With 45 new Agentic AI features, Zoom is leaning hard into productivity, orchestration, and bespoke digital agents. The standout innovation? Custom AI Companion, allowing organisations to create AI agents tailored to specific needs. These agents can handle multi-step