The future of digital signage will be managed, not installed
June 9, 2026
Joan Aixa, Senior European Business Director, TD SYNNEX Maverick Europe At this year’s Digital Signage Summit Europe in Munich, I joined a panel discussion about what it really takes to deliver digital signage today. We spoke about logistics, security, content, managed services and the many challenges behind modern deployments. For me, one point was very clear: the success of a digital signage project depends more and more on what happens behind the scenes. Customers usually see the final result. They see the displays, the content, the software and the experience. Of course, all of this matters. But it is only one part of the project and the real work is often hidden. Hardware needs to arrive in the right place,
