Just selling AI isn’t enough

Sven Berckmoes, Solutions & Alliances Lead, TD SYNNEX Maverick Every major technology shift creates new opportunities for the channel and AI is no exception. Over the past year, we’ve seen an explosion of interest in AI solutions, from productivity assistants and intelligent collaboration tools to AI-powered meeting experiences and automation. Customers are investing, vendors are innovating and partners are responding with new services designed to meet growing demand. It’s an exciting time for our industry because AI is opening the door to entirely new opportunities. At the same time, it’s worth considering what happens when AI is no longer the thing that sets partners apart. As intelligent capabilities become standard across the major collaboration platforms, customers will spend less time