TD SYNNEX Maverick to bring Shure’s workplace collaboration to partners in Europe

TD SYNNEX (NYSE: SNX) Maverick, the specialist audiovisual and collaboration business of TD SYNNEX, today announced a pan-European distribution agreement with Shure, a global leader in workplace collaboration solutions. 

The agreement will provide TD SYNNEX Maverick’s partners with access to Shure’s market-leading workplace and classroom collaboration technology, including the new IntelliMix Bar Pro all-in-one video bar, IntelliMix Room Kits, Microflex® Wireless neXt, as well as home-office solutions, in Germany, France, Spain, Portugal, Austria, Italy, Netherlands, Belgium, Denmark, Poland, Czechia, Norway, Finland and Sweden. 

The announcement advances Maverick’s strategy of delivering world-class collaboration and UC solutions to its partner ecosystem, supported by technical expertise, tailored enablement programs, and dedicated business development support across Europe.

Bas Scheepens, vice president, TD SYNNEX Maverick, Europe, said:

“Audio reinforcement is a key element to many videoconferencing spaces and Shure has long been the market leader with integrators looking for products which seamlessly link with Microsoft Teams Room and meeting room technologies. This partnership around Europe ensures we can offer the full Shure solution set to our customers, backed with specialist support from our solutions teams. The announcement at ISE is a great moment for our joint teams to work together to bring the message to the market.”

TD SYNNEX Maverick’s partners can deliver Shure’s premium, scalable solutions designed for future-ready, AI-powered workplaces. From huddle rooms to high-end boardrooms, Shure technology ensures crystal-clear audio and video performance and seamless integration with major unified communications platforms including Microsoft Teams, Zoom, and Webex.

“Joining forces with TD SYNNEX marks a key milestone as we bring our collaboration solutions even closer to customers across Europe.” Said Marco Weissert, Associate Vice President, Sales, at Shure. “Their unparalleled customer support, market expertise, and strong channel relationships make them an ideal ally. Together, we are committed to delivering exceptional meeting experiences that empower organisations to communicate, collaborate, and thrive in the modern working environment”. 

Shure’s collaboration portfolio is purpose-built for modern workplace demands, featuring premium microphones, intelligent processing, video, and flexible audio components that allow integrators and IT managers to design consistent and reliable meeting experiences across a wide variety of room types. The solutions are certified for leading collaboration platforms, and are easy to deploy, scale, and manage for enterprise-ready environments.