Most of your customers think their data is protected.
Until recovery takes hours or days when minutes matter.
That is the gap more businesses are starting to feel and it is exactly where partners can step in with a stronger, more complete data protection strategy.
The challenge customers are already facing
Data is growing. Risks are increasing. Ransomware is no longer a rare event it is an expected one.
At the same time, IT environments are becoming more complex. Hybrid infrastructure, cloud workloads, and distributed systems are now the norm.
Customers are asking tougher questions:
- How quickly can we recover
- How much downtime can we avoid
- How do we protect both live systems and long-term data
And in many cases, their current approach cannot answer those questions confidently.
Why backup alone creates risk
Backup is essential. It protects data, supports retention, and helps meet compliance requirements.
But it was never designed for business continuity.
When systems go down, restoring from backup can take hours or days. That delay has a direct business impact: lost revenue, disrupted operations, and damaged customer trust.
At the same time, backup environments themselves are becoming a primary target for ransomware.
That means relying on backup alone does not just limit recovery speed it increases exposure.
Disaster recovery solves part of the problem
Disaster recovery is designed for speed.
It keeps workloads running or restores them quickly when outages occur. It minimizes downtime and keeps businesses operational when it matters most.
But on its own, it is not enough either.
It does not provide long-term retention or the same level of backup required for compliance and archiving.
The gap and the opportunity for partners
Most customers are still choosing between backup and disaster recovery.
That creates a trade-off:
- Recovery speed versus retention
- Continuity versus compliance
- Performance versus cost
That trade-off is the gap.
And it is also the opportunity.
Partners who can bring both together are no longer selling products. They are delivering a complete data protection strategy that solves a real business problem.
A complete approach with HPE Zerto and HPE StoreOnce
This is where HPE Zerto and HPE StoreOnce come together.
HPE Zerto delivers continuous data protection with recovery measured in minutes. It keeps systems running and enables fast rollback in the event of ransomware or outages.
HPE StoreOnce provides efficient, scalable backup for long-term retention, with strong data reduction and secure protection of backup data.
Together, they remove the trade-off.
You can deliver:
- Fast recovery when systems fail
- Reliable long-term retention
- Stronger protection against ransomware
A single, more complete data protection approach
How this helps you win more conversations
Your customers are already feeling the gap between backup and recovery.
This gives you a clear way to lead the conversation.
Instead of positioning backup or disaster recovery separately, you can position a complete solution that addresses both.
That shifts the discussion:
- From features to outcomes
- From products to strategy
- From protection to resilience
It also makes your offer easier to defend.
You are not competing on price or individual features. You are solving a bigger problem that many competitors are still missing.
Turn a known problem into a clear next step
Backup alone is no longer enough.
Customers need both rapid recovery and reliable retention and they expect their partners to guide them.
With HPE Zerto and HPE StoreOnce, you can build a data protection offer that does exactly that.
If you are looking to strengthen your portfolio, differentiate your approach, and help your customers close the resilience gap, this is where to start.
Talk to an HPE expert at TD SYNNEX to see how HPE Zerto and HPE StoreOnce fit into your portfolio and how to position them in your next customer conversation.
